The ULTIMATE experience that will surely make you and your loved ones feel included with different executions to keep your toes on the ground and your head high. A showcase of various destinations tied in with fun and adventure for all! This is PAL's ULTIMATE Seat Sale.
thoughts refreshed:
The 'Ultimate Seat Sale' campaign refreshed the way people thought about travel. By offering irresistible deals and promotions, it rekindled the wanderlust in the hearts of travelers. They began to see travel not just as a luxury but as an essential part of life. Inspired by neon lights, veering away from the traditional PAL skies, we were able to play around the concept of inclusivity and fun – perfect for the campaign’s heart.
hearts refreshed:
Travel became more than a destination; it became an experience of joy, adventure, and connection. Passengers embarked on their journeys with a sense of excitement, knowing they were in for a treat with Philippine Airlines. By creating a two-pronged creative approach, we were able to capture the hearts of Filipino travelers:
1. Ultimately Sticky Jingle: Crafting a catchy jingle for PAL's Ultimate Seat Sale presents a unique opportunity to enhance brand recall and create a signature that resonates with customers. The jingle encapsulated the exhilaration of travel, the thrill of unbeatable deals, and the sense of adventure that comes with choosing PAL.
2. Ultimately Stunning Visuals: Designing stunning visuals for PAL's Ultimate Seat Sale is a chance to capture the essence of finding new discoveries and the promise of unbeatable travel experiences. It is essential to blend vibrant neon colors and dynamic compositions to create visuals that ignite viewers' desire to explore. We also incorporated iconic landmarks. These visuals should be more than eye-catching; they should be storytelling canvases.
